Panda Security Insight

I think Panda has changed significantly over the past months: from an introverted and technology focused company, we have evolved and become much more open and extroverted, aiming to interact much more with a rapidly changing marketplace.  Factors contributing to that change include not only our renewed technological leadership through our cloud based security products (like Panda Cloud Antivirus or Panda Cloud Protection)  but also a refreshed communication strategy.

As its impact is perceived by those that interact with the company, I am often asked the same question: “How have you guys done to change your communication style?”, most recently, at a roundtable where the 2.0 economy (wow, when I use the term I realize how much I dislike it …).  My answer is always along the following line: you don’t actually have to do anything aside from encouraging people to behave within the company as they do in their daily life.

It may be because we are a technology company, but the reality is that a majority of us already used all kinds of social tools. Hence the only thing we had to do is to actually tell everyone that the use of such tools was welcomed as a working tool as well.  The use of them exploded within the organization and the impact on the business was overwhelmingly positive.  I am totally convinced that the success of a social media strategy in a company is achieved when you actually stop talking about it as a differentiated strategy.  When that happens, it is because it has become natural for these “new” channels to be used for the company’s daily work.

While some companies were (and many still are) concerned about productivity, spokespersons following the company communication guidelines or employees potentially disclosing confidential information when they interact with the media, at Panda, we have taken a conscious decision and encouraged everyone to interact with the “outside world” as they see fit.  After over a year of having this new “policy” (or more appropriately, the lack of) in place, we can only talk benefits from a decision that has impacted most areas in the company: from support to product management, from PR & Communication to  sales … even some developers, who tend to be much more reserved, can be seen in Twitter : -)

As Zaryn, CEO of Tuenti, the Spanish challenger to Facebook and Angel María, CEO of Bubok emphasized during our roundtable, the key to a successful social media strategy is probably not having one, which is the way to guarantee “authenticity”.  Equally to the real world, the more you interact with those around you (and social media is about continued interaction), the more difficult it becomes to pretend …

Ps. These are just a selection of some of the blogs, Twitter, Facebooks or Tuenti’s accounts from some of us at Panda

Panda Facebook
Tech Support Blog
Cloud Antivirus Blog
PandaLabs Blog
Panda Research Blog
http://twitter.com/PandaSecurity
http://twitter.com/Panda_Japan
http://twitter.com/kaijern
http://twitter.com/PandaBrasil
http://twitter.com/PandaTechSup
http://twitter.com/Luis_Corrons
http://twitter.com/YolandaRuiz
http://twitter.com/lithium
http://twitter.com/alfonsof
http://twitter.com/AnaE
http://twitter.com/pozole13
http://twitter.com/eaguilera
http://twitter.com/OscarCavada
http://twitter.com/Xfrancisco
http://twitter.com/FiguerolaMK
http://twitter.com/Kikecien
http://twitter.com/Pandanica
http://twitter.com/pandacilla
http://twitter.com/steinareriksson
http://twitter.com/Eth_x

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