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Microblogging for businesses

Juan Santana
Escrito por Juan Santana
April 11th, 2009

I am sure many of you know Yammer, the microblogging service for companies.  Our PR team has used it for some time and since recently, we are encouraging a wider use within Panda.  It is a very easy-to-use tool that is based a communication model similar to that of Twitter.  It has been designed to be used within a company and has added some interesting additional functionalities, as the ability to create private groups that will receive the information that you want that will not be updating the general timeline.

Yammer allows access only to those with a specific domain in their email addresses.  I miss the possibility to incorporate subdomains.  There are many companies like Panda that, due to having a wide international presence (we are in 56 countries), need to use subdomains like [country].pandasecurity.com.

I am convinced that a tool like Yammer helps to improve “efficient communication” across a company.  Until today, the most commonly used information exchange tool was email, which poses many advantages, but generates a very high traffic and data volume.  In addition, email is still pretty much a one-to-one communication tool.

Yammer allows to leverage upon the community taking advantage of the “collective intelligence”, a term that I use frequently and that I borrowed from our protection model.  It is fast, it will allow us to work better as a team and to develop further the many-to-many communication model that we are implementing across Panda.

Lastly, I have read that this tool allow companies to increase productivity up to 20% or more.  I will let you know if that is the case… :-)

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  1. April 22nd, 2009 at 08:06 | #1

    Good posting. Thanks for the headsup!

    As far as i know the possibility to incorporate with other subdomains is available using the gold membership ($5 a user a month) on Yammer.

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